Senior Targeting Analyst Media Sales

New York City, NY, United States

Job Description


Department Summary

DISH Media, the advertising sales division of DISH Network, provides smart and effective media solutions that complement those of traditional national cable. Headquartered in New York, DISH Media is part of the DISH Network family committed to offering the highest-quality entertainment and most advanced technology all at an unbeatable value.

DISH Media\xe2\x80\x99s team is an innovative, passionate and fun group working hard and finding reward in radically changing TV advertising. We are based out of New York City, with offices in Chicago, Denver and Los Angeles. The Data and Analytics teams are the backbone of DISH Media Sales. We work with the largest continuous set-top-box data set in the industry and provide advertisers with a way to deliver addressable advertising at national scale.
Job Duties and Responsibilities

The Senior Targeting Analyst - Media Sales supports the Targeting & Attribution Managers (TAMs) in the day-to-day development and management of pre-campaign target recommendations, post-campaign attribution and measurement. Assists in executional strategy for measurement studies, to analyze the success of DISH Media\xe2\x80\x99s targeted advertising business, across both DISH and Sling TV. Give guidance and recommendations to drive future campaigns. This role works directly with data partners and internal teams on a day-to-day basis to ensure optimal targeting, measurement and attribution to consistently improve and grow business outcomes. The Senior Analyst reports into a Targeting & Attribution Manager, but supports the overall team.

Key Responsibilities:

  • Assists with projects and client relationships that are critical to our addressable advertising business
  • Analysts work closely with TAMs to provide the essentials for campaign targeting, measurement and attribution
  • Performs data exploration and provides direction for targeting segment development and campaign tagging
  • Ensures data partner deliverables are on-time, within scope, and on budget
  • Overseeing and managing file distribution
  • Overseas data collection of attribution studies for Benchmark development.
  • Supports TAMs and the General Manager in meetings with internal and external stakeholders
Skills, Experience and Requirements

Education: Bachelor\xe2\x80\x99s degree or equivalent

Experience: 3 years of related experience at an advertising agency, media/publisher, cable/satellite provider or ad tech company

Skills and Qualifications:
  • Studied or worked in a data-driven role; strong data and analytics background, experience working with audience tools (Experian Audience Engine, LiveRamp Connect, Cadent Aperture, Yahoo DSP etc.) preferred
  • High level of proficiency with Google Suite, MS Office (Excel pivot tables & PowerPoint)
  • Able to multi-task and passionate about working in a fast-paced and dynamic environment
  • Excellent troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally.
  • Possesses strong written and verbal communication, experience presenting to Executive Teams as well as Clients
Salary Range

Compensation: $65,800.00/Year - $94,000.00/Year
Compensation and Benefits

We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: .

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role\'s location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.

DISH

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Job Detail

  • Job Id
    JD4328392
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    New York City, NY, United States
  • Education
    Not mentioned