Department Summary
DISH Media, the advertising sales division of DISH Network, provides smart and effective media solutions that complement those of traditional national cable. Headquartered in New York, DISH Media is part of the DISH Network family committed to offering the highest-quality entertainment and most advanced technology all at an unbeatable value.
DISH Media\xe2\x80\x99s team is an innovative, passionate and fun group working hard and finding reward in radically changing TV advertising. We are based out of New York City, with offices in Chicago, Denver and Los Angeles. The Data and Analytics teams are the backbone of DISH Media Sales. We work with the largest continuous set-top-box data set in the industry and provide advertisers with a way to deliver addressable advertising at national scale.
Job Duties and Responsibilities
The Senior Targeting Analyst - Media Sales supports the Targeting & Attribution Managers (TAMs) in the day-to-day development and management of pre-campaign target recommendations, post-campaign attribution and measurement. Assists in executional strategy for measurement studies, to analyze the success of DISH Media\xe2\x80\x99s targeted advertising business, across both DISH and Sling TV. Give guidance and recommendations to drive future campaigns. This role works directly with data partners and internal teams on a day-to-day basis to ensure optimal targeting, measurement and attribution to consistently improve and grow business outcomes. The Senior Analyst reports into a Targeting & Attribution Manager, but supports the overall team.
Key Responsibilities:
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