Job Description

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We\'re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

Growth Marketing - Connected Technology and Activation

Growth Marketing exists to accelerate our technology and growth capabilities so we are at the forefront of digital marketing. Through technology and an audience-first approach, Growth Marketing focuses on data-driven decision-making, process simplification, and driving increased output, productivity, engagement, and revenue.

Within Growth Marketing\'s Connected Technology and Activation team, the Specialist, Activation will will play a strategic and critical role deploying email campaigns and publishing in-game messaging to our global network of players through enterprise level deployment systems across our portfolio of games. You will focus on streamlining programming processes to maximize team efficiency, while focusing on identifying opportunities for automation. You will report into the Senior Manager, Activation.

Responsibilities

• Manage the deployment of email and in-game messages, monitoring of campaign delivery, and assessing risks for assets that will deploy to our players globally.
• Partner with cross-functional teams to develop and deliver workflow enhancements.
• Technical Subject Matter Expert regarding content taxonomies and a robust understanding of player segmentation approaches.
• Monitor email deliverability and advise Integrated Planning team on best practices.
• Identify opportunities for process optimization and automation.
• QA checks prior to email deployments and in-game programming.
• Support with projects enhancing Growth Marketing capabilities across email, in-game and additional channels.
• Develop process documentation and best practices.

Required Qualifications

• 3-5 years of experience in CRM, engagement/lifecycle marketing, MarTech or system automation including:
• Digital channel, including email or
• Database-driven marketing or
• Subscription services
• Experience with content management systems, content programming or ad trafficking tools
• Experience with major ESP platforms (preferably Salesforce Marketing Cloud)
• Experience navigating complex operational processes
• Expertise in quality control checks, in-depth troubleshooting

US COMPENSATION AND BENEFITS The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location. EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs. BASE SALARY RANGES \xe2\x80\xa2 California (depending on location e.g. Los Angeles vs. Sacramento): \xc2\xba $95,450 - $141,800 Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

Electronic Arts