Job Description

Senior Brand Managers are leaders in our brands and businesses: You unearth opportunity to drive impact and turn ideas into actions. Your responsibilities will span across strategy, advertising, media, and agency management. This position is best suited for someone who is creative, has a bias for action, a love for social media, and excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.

The Sr. Brand Manager role will lead communications for our iconic kids beverage brand, Capri Sun. You will be responsible for partnering with incredible creative talent to ways to make this brand relevant for a new generation of kids and parents. You will be responsible for thinking differently about how we advertise, and for inspiring others to do the same. You will be leading the launch of ground-breaking innovation.

Key Components of the Role

Lead full cross-agency team (creative, social, media, PR) to build breakthrough communications that will build brand equity and drive long-term growth for the business. Responsible for owning all parts of the creative process, including:

The development of the creative brief

The creation of a creative strategy, grounded in an understanding of the consumer and culture

Identification of the best creative ideas for development

Driving agency discussion, owner of feedback to lead agency

Thinking strategically and holistically across full marketing mix, with specific focus and passion on emerging platforms

Creating research framework for campaign development

Managing the overall brand communications budget

Develop a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy; identify areas of opportunity to deepen understanding and partner with insights leads to answer

Drive strong collaboration with internal Kraft Heinz cross-functional partners, including category marketing, PR and corporate communications, media house, consumer insights, sales, finance as we take creative ideas & activations from concept to reality

Lead discussions during presentations with business unit and marketing senior leadership, and champion bold and breakthrough ideas at the most senior levels of our organization

Analyze data to develop strategies and assess in market results to drive business objectives; develop learning agendas to drive continuous improvement in our advertising efforts

Qualifications

Creative innovators with the courage to stand up for ideas and are passionate about the power of brand, design & consumer experience to impact strategic direction of business

Proven track record of drive for results and leadership

Operates with agility with solid problem solving and simplification skills

Strong communication, influence and relationship building skills in a cross-functional team environment

Advanced experience in marketing or experience supporting on the agency side (advertising, consulting, media), social media specific experience a plus

Models resiliency in a dynamic, fast paced work environment that requires flexibility to manage multiple simultaneous projects

Location(s) Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact .

Kraft Heinz