Job Description

:

Scope:

A dedicated, dynamic and seasoned digital and communications manager is needed for a 4-month contract to cover a maternity leave with opportunity to become a full-time position.

This position is starting mid-September 2023 and ending at the end of January 2024 to provide coverage during a maternity leave. This position will report to the Director of Brand and Internal Communications.

Job Summary:

This is a fast-paced, multi-faceted position that requires strategy, implementation, organization, and communication skills.

As the Sr. Digital and Communications Manager for CooperSurgical, you will be at the forefront of driving our brand\'s success through strategic planning, digital, and creative execution.

You will be responsible for digital activation, social presence, and PR at the corporate level, as well as develop appropriate business content for internal and external stories. This role also includes working with colleagues across the organization to ensure we are telling the CooperSurgical story in an authentic tone.

Essential Functions & Accountabilities:

Digital:

• Lead CooperSurgical\'s website initiatives including updates and maintenance, engagement with our agency partner to help lead enhancements, troubleshoot any website-related issues etc. and promote key corporate messaging in place.
• Analytics - Track and report metrics on effectiveness of content and messages to internal stakeholders, as well as continually monitor, analyze, and tune messaging to maximize conversion.

Internal Communications and employee engagement:

• Act as PR & Communications counsel and project manager for to cross-functional partners including but not limited to Marketing business units, Employee Resource Groups (ERGs), IT, HR, and Operations.
• Develop and implement internal communication strategies to effectively engage and inform employees on strategy and key initiatives, including quarterly All Hands Meetings, executive communications and more.

PR:

• Implement creative, comprehensive public relations strategies with agency partner to drive awareness and position CooperSurgical as a thought leader in the fertility and women\'s health industry.
• Partner up with agency to draft and approve corporate awards
• Promote PR highlights via intranet and social media channels
• Help craft compelling written and visual content and materials for press releases, messaging documents and other relevant communications tools.

Social Media:

• Implements best practices to amplify our messaging through our media channels, including LinkedIn (Organic) and Instagram (Organic + Paid)
• Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels

CooperVision