Job Description

REQUIREMENTS AND PREFERENCES

The Broward County Board of County Commissioners is seeking qualified candidates for the position of Senior Manager, Public Relations & Communications.

General Description
Performs complex, professional services and supervisory work of dynamic programs and partnership management at the Greater Fort Lauderdale Convention and Visitors Bureau (GFLCVB).
Works under administrative supervision, developing and implementing programs within organizational policies and reports major activities to executive level administrators through conferences and reports. The Sr. Manager PR & Communications drives the development and delivery of internal and external communications plans and programming in support of the organization. This role also oversees the implementation and execution of resident, consumer, and trade-facing public relations and social media to increase tourist visitation and spending in Broward County, Florida.

Responsibilities include:

• Manage the production of communications that achieve organizational goals. This includes, but is not limited to, crafting responses to inbound requests, managing crisis communications, and actively seeking new opportunities for positive media coverage
• Manage public perception of our company, which incorporates developing messaging and communication strategies
• Always preserve the integrity and perception of our brand
• Identify great storytelling opportunities for the company and develop communication strategies to tell those stories
• Leverage data, consumer insights, and third-party market intelligence to promote the destination
• Assist in the creation of photo, video, audio, and editorial/print content
• Develop, prepare, and manage all communications material
• Build relationships and conduct outreach on behalf of the company across various media verticals - print, broadcast, digital, and other industry-specific outlets
• Craft speeches and talking points, providing guidance to staff members regarding public speaking and messaging
• Elevate and coordinate thought leadership programs and content aligned with brand positioning and demand generation strategy
• Partner with internal subject matter experts from to create content across industry events, digital media, and owned and earned media
• Act as an advisor to senior leaders on executive communications and preparation for internal and external forums
• Assemble and oversee a diversely skilled communications team in the areas of media relations, social media and content development

Minimum Education and Experience Requirements
Requires a Bachelor\'s degree from an accredited college or university.

Requires four (4) years marketing, journalism, business, communications or closely related experience.

Special Certifications and Licenses Required
None.

Preferences - Experience with image/media editing software
- Recent, 4 years of communications experience at a destination or corporation, preferred but not required
- Experience in communications agency management or client services, preferred but not required
- Experience with Simpleview or similar CRM database
- Experience working at or with an advertising agency or PR firm of record.
- Proficient in use of media measurement tools

DUTIES AND RESPONSIBILITIES

The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the job as necessary.

Coordinates and collaborates with industry partners and stakeholders to facilitate cooperative advertising and other programs and maintains knowledge of current events and issues across the organization.

Manages group client services including, but not limited to, event planning, transportation, housing, pre-promotes, and site visits.

Coordinates and develops strategic and/or business planning in conjunction with other relevant departments.

Manages advertising for consumer and trade facing advertising, video content, media, and public relations; provides creative direction through marketing initiatives.

Manages digital content marketing, maintains databases, updates and/or develops web properties; operates online marketing efforts, provides direction and approval to vendors on creative, printing and distribution; approves website development.

Acts as Contract Administrator for specific contracts; provides direction and approval to third party vendors, including public relations and marketing agencies.

Manages or assists in the management of GFLCVB advisory boards.

Performs related work as required.

WORK ENVIRONMENT

Physical Demands

Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.

Performs sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations.

Unavoidable Hazards (Work Environment)

Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.

None.

SPECIAL INFORMATION

County Core Competencies

All Broward County employees strive to demonstrate the County\'s four core behavioral competencies.

• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
• Customer focus: Building strong customer relationships and delivering customer-centric solutions.
• Instills trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Values differences: Recognizing the value that different perspectives and cultures bring to an organization.

Americans with Disabilities Act (ADA) Compliance

Broward County is an Equal Opportunity Employer. The ADA requires Broward County to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with the Professional Standards/Human Rights Section.

Emergency Management Responsibilities

Note: During emergency conditions, all County employees are automatically considered emergency service workers. County employees are subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situation and are expected to perform emergency service duties, as assigned.

County-wide Employee Responsibilities

All Broward County employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County\'s Employee Code of Ethics, gift, and conflict of interest policies.

All Broward County employees must establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, sex, national origin, age, disability, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression.

Government Jobs